Most businesses spend a lot of money trying to get customers to call them, but miss a critical opportunity when that call comes. Although radio, TV, print and direct mail serve as great channels to get your advertising message across, 95% of the time that message is ignored or goes unnoticed by your target audience. When someone calls you, they are a target customer. On hold marketing serves as a cost-effective, efficient way to get your message to target customers.
Your business is unique. It has a story behind it that is different from all others. Your on hold message needs to be as distinct as that story. Millions of calls are made to businesses every day. Seven out of 10 callers get put on hold. If they hear silence, 60 percent hang up, and two-thirds of those people don't call back. Phone on hold advertising can reduce call abandonment by 50 percent. You can keep your customers on the phone by providing information, entertainment, and music. On hold marketing can promote new products and services, answer frequently asked questions, or simply make waiting on hold a more pleasant experience. Our experienced team will work with you to craft the voicemail systems and content that extends and strengthens your brand.
Muzak's custom on hold marketing strategies are proven to increase sales and build stronger relationships with clients. A typical voicemail system includes four to six different messages that alternate every 15-20 seconds. Onhold messages are separated by entertaining music that helps set the tone and energy of the production. We have the best creative team in the business to make sure your message productions are as effective as they can be. Our copywriters, voice talents, and production engineers all understand the significance of your onhold message in promoting a strong and consistent brand image.
Knowing how to deliver your message is as important. Voice is more than just the spoken word. It's not just what you say, it's how you say it. Voice creates impressions, conveys images, and builds expectations. Your on hold marketing strategy should be customized to fit your company's unique tone, energy and style. A car dealership shouldn't have the same on hold message and "voice" as a salon. Muzak Custom Voice is prepared just for you. That's what sets Muzak apart. It's your brand voice. Your company's messages. Muzak delivers it all in an engaging and persuasive way that drives outstanding results.
Like your business, your brand voice should be unique. No two brands are alike, and no two brand voices should be either. Attaining the right brand voice is essential to your business. We help brands speak their business by ensuring their on hold marketing is communicated in the right brand voice using the right message on hold equipment. When we create voicemail systems for our clients, every aspect is taken into consideration, from tone and language to delivery and production. The flawless execution of Voice elements is critical to both your success and ours. That is why we employ the brightest creative minds and professional voice talents in the industry. With hundreds of years of combined experience, our people work together through every stage of a client's campaign so we are able to capture, maintain and deliver the right brand voice each and every time.
How do we do this? The first step is Audio Imaging, which means learning all about your business, and becoming immersed in its culture. Our creative team starts by asking questions, researching your market, studying collateral materials, and conducting store visits in an effort to understand your brand in every way and craft the right on hold marketing campaign.
The next step is Copywriting. Our copywriters live to write. They have the talent and experience to communicate everything you want to say in a way that becomes a seamless extension of your marketing efforts. Your onhold message will be distinct and consistent, from its original concept to the finished product. Muzak understands that phone on hold advertising is a one of a kind opportunity that puts you in the unique position of marketing to only your target customers. With the right onhold message, you can connect with customers and achieve real results.
Third is Voicing. You've heard them on TV, at the movies, on the radio, and certainly while waiting on hold. They are the voices that project a distinct message in a distinct way. Muzak has hundreds of professional voice talents on staff to provide any style, accent, dialect or language to best fit your on hold marketing needs.
The final creative component is Production. Our professional sound technicians and sound engineers will direct the voicing session, mix the onhold message with music, and carefully master the final recording. We provide you with the message on hold equipment to implement your message and start realizing real results.
If you had 30 seconds in front of a target customer, what would you say? On hold marketing is a unique, effective and efficient way to get your desired message across to the right people at the right time. Quality messaging that is consistent with your brand voice can inform, entertain, and retail customers. Contact Muzak to customize your voicemail systems and start maximizing your on hold opportunity today.
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