Think of the telephone as your waiting room, your storefront, your dining area. A potential customer walks through your door. Do you greet them with silence? Does your sales staff give off an air of uninterested apathy? Do you allow your clients to sit, without welcome, in a waiting room completely devoid of entertainment?
Of course not.
But every day, millions of people call businesses and are put on hold. Met with silence, 60 percent of callers hang up, and of those a third will never call back. Millions of marketing opportunities, lost. Worse, the numbers represent millions of potential customers who've gone elsewhere for products and services, and who in all likelihood won't return. On hold marketing systems provide a unique opportunity for a one on one conversation with an interested customer about your business. A custom on hold message campaign, one that speaks in your business' individual voice, can allow you to capitalize on this often-overlooked opportunity.
Any business, whatever the type, whatever the size, can benefit from a custom on hold message campaign. For dental practices, this could include a blend of office-specific custom on hold messages and soothing, upbeat music. A family pizza parlor, however, would speak in an entirely different voice with different background music, and need different on hold advertising messaging. Each business has its own voice. Your Muzak Voice Consultant will work closely with you to understand your business' particular personality and the general mood of your clientele to develop an on hold advertising messaging campaign that speaks in your business' voice.
Custom on hold messages can perform a number of vital functions, all while your customers are on hold. Messaging for dental practices, for example, should present a professional but comforting voice. Custom on hold messages can set nervous customers at ease while delivering important information about services. On hold advertising and messaging for a paintball complex should perform entirely different functions. Both, however, should engage customers or patients, and keep them on the line with custom on hold messages and music.
Your Muzak Voice Consultant manages all the components of your on hold messaging advertising campaign. He or she gets to know your business and customers, manages your account, oversees the custom on hold message production process and serves as your personal contact throughout the campaign. Working closely with your Voice Consultant is Muzak's creative team, which consists of expert copywriters, sound technicians, voice talents and production engineers, all dedicated to ensuring that your custom on hold message campaign delivers.
Muzak's copywriters write because it's in their blood. They have an intense passion for language, and harness that passion to create copy specifically for your business and your on hold messaging advertising campaign. Each word is finely tuned to speak in your voice, and your custom on hold messages are crafted with pride.
You've heard our voice talents before. On TV, in the movies, on the radio, on hold with one of our clients during their on hold messaging advertising. Our extensive cast of newscasters, sportscasters, radio hosts, and other personalities can bring your business' voice to life in custom on hold messages, no matter the advertisements, the dialect, the accent, or the language.
Our talented production engineers are the glue that holds Muzak's on hold marketing systems together. They flawlessly blend your custom on hold messages in with music selected from our vast library of more than 1.5 million songs, adding appropriate sound effects to your on hold advertising messaging, transporting your on hold customers to whatever destination you choose.
Listen for yourself to how Muzak Voice's on hold marketing systems capture the brand voice of our customers in custom on hold messages and music.
Voice.muzak.com offers an online on hold advertising messaging system that puts you in control of your custom on hold message campaign, 24 hours a day, seven days a week. Your Account Profile provides easy access to key account information such as your account number, contact information, voice talent and music settings, and shipping information. This page also gives you direct email access to your Voice Consultant. The Production Locker lets you view and save your current custom on hold message campaign, browse your message locker or create new custom on hold messages, read messages, add custom on hold messages to your current campaign, and edit or listen to messages. Order Status shows you where your messages are in the production process. The Reminders section reminds you of any outstanding actions or approvals on your end, anything that could delay the progress of your on hold advertising messaging campaign.
All components of Muzak Voice's on hold marketing systems allow you to take advantage of an opportunity often lost, and provide cost effective support of your other marketing initiatives. Our customized on hold advertising messaging speaks in your voice via a custom on hold message campaign designed to keep your customers engaged and on the line. In this competitive climate, can you afford anything less?
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