The numbers are huge. Each day millions of people call businesses. Seventy percent of these callers are put on hold, and if it's a 'silent hold,' one without a voice recording or background hold music, nearly two-thirds of these people hang up. A savvy combination of messaging and on-hold music can reduce hang-ups by half. Most businesses spend a lot of time and money trying to get customers to call, but very little on keeping callers on the line. One-on-one conversations with interested customers are golden opportunities. Yet most businesses don't capitalize on that opportunity.
Muzak Voice can create a customized blend of on-hold music and messages that speaks in your business' unique voice. We can also develop in-store messaging that functions with your business music programming to direct and inform your customers.
Muzak Voice creates on-hold music and messaging that speaks directly to a relatively untapped market. More than 95 percent of your radio, TV, print and direct mail unfortunately goes unnoticed by your target audience; with an intelligent on hold message campaign, supported on a bed of business music, on hold customers represent a target market that comes to you. Background hold music and messaging from Muzak can converse with these interested customers in your voice, capturing your business's distinct personality, tone, energy and style. On-hold music and customized messages created by Muzak professionals convey what you'd say if you could talk directly to each and every customer who calls your business.
Muzak Marketing On Hold uses custom messages and on-hold music to engage your customers and connect with them, deepening their relationship to your business. We focus on your brand, which is a combination of your business' personality and style, essentially what your business is all about and, thusly, what type of on-hold music and what custom messages would speak best to your customers. We get to know your business. We then discuss what goals you want your campaign of custom messages and background music on hold to achieve. Your Muzak Voice Consultant manages your campaign every step of the way, and is available as a resource throughout the process. Once we've discovered your brand voice, our creative team gets to work on your individual blend of messaging and on-hold music. Muzak's professional copywriters create creative messages, which are then recorded by our extensive cast of voice talents. Our expert production engineers and sound technicians then mix on-hold music with your custom messages, molding them into a seamless campaign. A typical message campaign consists of four to six different messages that alternate every 15-20 seconds, separated by entertaining background hold music.
Muzak Voice provides an online service that makes your on-hold music and voice campaign easy. Our website provides access to valuable information and many useful resources, including the ability to monitor production and select background music. On hold campaign management at voice.muzak.com is a powerful tool that helps you create messages that get results. The following services are available online:
66% of your customers' buying decisions are made after they enter your store. Had you the opportunity to gently sway their decision, wouldn't you use it? Fortunately, more than half of your shoppers will remember your in-store messages after they've left your establishment. Your business stereo system can be a powerful tool, one that relaxes your customers with business music programming while delivering customized in-store messages. In addition to your on-hold music and messaging campaign, Muzak can craft customized in-store messages that blend with your business music programming to offer information about special opportunities, featured products, demos, sales, and purchasing suggestions.
Muzak offers more than 80 channels of business music programming featuring 100 percent commercial-free original music screened for content, free of DJ intrusion and syndicated programming. Our business music programming options come in as many varieties as there are businesses. From Urban Adult, a sophisticated mix of R&B vocals and neo-soul perfect for beauty salons and urban clothing stores, to Big Band Era, business music programming that takes you back to the time when swing was king, one of our programs is sure to be a perfect fit for your business, your brand, and your clientele. Our Sound Architects can create a business stereo system that can engage or envelope your customers with crisp, clean sound, acoustically balanced for your site.
From the dentist's office to the pool hall, while waiting on hold or searching for the perfect pair of jeans, Muzak is there. Each day, over 100 million people experience Muzak business music programming. Contact Muzak today to discover your audio programming solution.
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