If you could sit down and have 30 seconds of direct conversation with each of your customers, what would you say? Each day, millions of customers pick up the phone, call a business, and are put on hold. If they hear silence, approximately two-thirds of these callers hang up. A third of them never call back. Poorly-made, impersonal, and ineffective messages on hold are an opportunity lost. When your customer is on hold, you have a unique opportunity to not only keep them on the line, but to speak to them one-on-one. No other form of advertising ensures a direct conversation with an interested recipient. Essentially, on hold customers comprise a captive audience, and your advertising on hold should speak directly to that audience. Messages on hold can answer customers' questions before they ask them, can point them in the right direction, and can inform them about new products, promotions, or special offers. Muzak Voice On-Hold carefully blends music and messages to engage your on hold customers, optimizing your advertising on hold and making the most out of this valuable marketing opportunity.
"Voice" comprises far more than simply the spoken word. It's a combination of what you say and how you say it. Voice creates impressions, conveys images. Your voice is what your business sounds like, how it converses with your customers. Simply put, different businesses have different voices: A hardware store's in store audio message should sound different than a bridal store's voicemail recordings. The businesses have different things to say, to different people, for different reasons. Muzak's effective advertising on hold can, in your business's unique voice, introduce your company to a new customer, and well-crafted and delivered messages on hold and voicemail recordings can help you keep them, setting and meeting their expectations. The small amount of time a caller is on hold can reap big rewards, and an intelligent on hold strategy, with well-designed messages on hold, is a cost-effective way to support your other marketing initiatives.
Muzak's custom messages on hold speak directly to your customer; a typical custom production consists of 4 to 6 different messages, each created specifically to speak for your business. The advertising on hold messages alternate every 15 to 20 seconds, are separated by entertaining music, and are set against a backdrop of music. Your Personal Voice consultant gets to know your business and works with you during every step of the process including voice recordings and your overall voice campaign. A creative team, consisting of professional scriptwriters, expert sound technicians, superior voice talents and production engineers, constructs effective, direct advertising on hold messages while ensuring that the voice of your business remains consistent and consistently engaging.
An expertly crafted in store audio message can put your business's voice to work by effectively targeting in-store customers. Research into customer behavior and buying patterns has shown that shoppers make two-thirds of all their buying decisions after they enter the store. Muzak Voice In Store turns shoppers into buyers through a mix of music and in store marketing messages. Think about the increase in sales you would experience if you could offer each of your customers a personal guide to escort them through the store, point out promotions and special offers, and offer direction. Muzak's in store marketing messages can provide what your payroll budget can't: the opportunity to individually speak with each customer that enters your store. C-Store message campaigns can be especially effective for convenience store owners, enticing pay-at-the-pump customers into your store, where in store marketing messages continue the conversation.
Muzak Voice clients have access to a website that offers comprehensive online management capabilities. From a web-based interface, you can easily manage your messages on hold and your in store marketing messages. The Account Profile area provides general account information regarding your advertising on hold and in store audio message campaign, including account settings such as "music style" and "voice professionals," an email link to your Voice Consultant, and shipping information. Your Production Locker lets you review all stages of production in your voice campaign, including current and past messages on hold and in store marketing messages. Order Status keeps you appraised of the progress of your order, and Reminders does just that--reminds you of steps you have to take to keep your campaign on track.
Messages on hold and in store marketing messages speak to your customers when you can't. Advertising on hold creates a direct link with your customer, and an in store audio message can convey important information to which some shoppers wouldn't otherwise be exposed. With customized voice recordings, and a voice campaign from Muzak Voice you can be sure your advertising on hold and in store audio message system is speaking in your voice, and saying what you need to say.
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