Simply put, an on hold marketing system enables you to speak directly to your current and potential customers while they're waiting on hold. It's an often missed opportunity, but one that can be very powerful if leveraged the right way. Every day, millions of customers are put on hold, and research shows that 60 percent will hang up if they hear silence - and a third of those don't call back. But marketing on hold isn't just about keeping customers on the line; it's about using the opportunity to meet their expectations and grow their value.
An on hold marketing system from Muzak includes everything your need to inform, engage, and entertain your customers. With Muzak, your on hold messaging, marketing, and music are always fresh, evolving with your business and customers. Let us show you how marketing on hold can become an effective, seamless extension of your other marketing initiatives. And, when coupled with in-store advertising and background music, your on hold messaging system is an important component of a holistic audio experience that strengthens your brand and your customers' relationships to it.
Every person has a brand. It's the way you talk, the way you walk, and the songs you sing in the shower. It's unique, it's you. Just like people, every business has a brand, every company has a voice. From the corner hardware store to the national retail chain, it's the unique image that drives customer expectations. Your brand is a combination of what you say and how you say it. Our goal is to effectively communicate your brand to your customers. Not sure what your brand is? Muzak's Design Team will help you uncover it, making your business' voice distinct and consistent.
In many cases, the on hold and voicemail messages your customers hear create their first impression of your business. It's like being able to personally greet each customer as they walk through the door - and then guide them to the Canadian maple pool cues that are on sale, or the perfect bottle of Sauvignon blanc to go with the whitefish. From custom on hold messaging to complete audio experiences, Muzak invites you to learn why more than 80,000 businesses use Muzak marketing on hold and in-store advertising.
Marketing on hold enables businesses to really connect with a captive audience. Muzak on hold voicemail messages and in-store advertising initiatives are backed by a staff of over 120 professionals, who are committed to outstanding customer service. Muzak enables you to leverage the skills and talents of our scriptwriters, sound technicians, voice talents, and production engineers, resulting in a final production that is polished, compelling, and cost effective.
It all starts with your Muzak Voice Consultant. Your Voice Consultant is your personal contact throughout the project, and provides personalized, one-on-one service. Building a relationship is important, and your Voice Consultant works tirelessly to understand your business and goals. Your Voice Consultant also works closely with the Muzak Design Team, from initial concept to final production. From writing the scripts to choosing the right voice talent for your project to ensuring outstanding sound quality, the Muzak Design Team is there.
Muzak Voice makes it easy to manage your marketing on hold and in-store marketing campaigns through a simple web interface. As a Muzak marketing on hold client, you can place orders for new messages, edit and approve key elements, monitor current project progress, and review past productions. Our streamlined production process means you receive your new voicemail messages faster than ever before, with complete control over your brand voice. Muzak Voice includes:
Contact Muzak to learn more about marketing on hold.
Your in-store advertising campaigns can also be managed using Muzak Voice. Blended with the right background music, Muzak in-store advertising and marketing works to inform your customers, support specials and promotions, and help you sell more. Two-thirds of all buying decisions are made after your customer walks through the door, and in today's competitive marketplace, it's an opportunity you can't afford to miss. In-store advertising helps you to educate your customers, while background music works to generate the right ambiance and strengthen your customers' relationship to your brand image.
For more information about on hold marketing and in-store advertising systems, contact Muzak today.
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