Every day, millions of Americans are put on hold. And every day, many businesses miss this crucial opportunity to speak directly to their current and potential customers. Whether a customers' experience while on hold is their first introduction to your business or not, it's important to make a good impression. In fact, 60 percent of callers hang up when they hear silence, and a third of those who hang up don't call back. Research has shown having on hold messages can reduce hang-ups by 50 percent. Having the right messaging and music can help you leverage the time you have to talk to your customers.
When your customers are on hold, what do you say to them? How do you say it? And do your on hold messages meet the expectations set by your unique brand image? With Muzak on hold advertising (Muzak Voice) and marketing, the opportunities are endless. From custom hold message system content to perfectly mixed on hold music, Muzak helps you connect with your callers and deepen their relationships to your business. Learn why more than 80,000 businesses have chosen Muzak On Hold Advertising & Messaging.
Everyone has been there at some point. You call a business, get put on hold, and listen to a message tell you that your call is important. Over and over again. That reassurance might be interspersed with polka hits of the 1850s. That would be okay, if you were calling your neighborhood accordion store, but not so great when calling your favorite upscale day spa. Effective on hold advertising means using the opportunity to deliver the right offers the right way, while your customers are waiting on hold. Your on hold messages and music should be more than just utilitarian; they should inform and entertain your callers. Muzak on hold phone marketing can help you keep callers on the line while becoming a seamless component of your total marketing efforts.
Your on hold advertising should be a natural extension of your brand image, with messaging and voicing that are distinct and consistent. Not sure what your brand image is? Every business has one, from the corner deli to the mass merchandiser. Muzak's team of professionals can help you discover and define your unique brand, and then translate that brand into an effective on hold advertising campaign that delivers excellent return on investment.
Do you have an idea of want you want your on hold advertising to say, but aren't sure how to say it? Muzak's audio voice talent and branding voiceover experts can help. As a Muzak on hold phone marketing client, you'll have access to Muzak's all inclusive web-based interface for creating, managing, and scheduling your on hold advertising campaigns. You'll also have access to your own Muzak Voice Consultant, who is your connection to the Design Team of professional scriptwriters, voice talents, and production engineers. Your Voice Consultant will learn your business inside and out - its energy, its tone, its culture, its attitude. Working together, you'll achieve the brand voice that is right for your business.
With a Muzak custom hold message system, clients have complete control over their on hold messages, hold music styles, and scheduling. The voice.muzak.com Production Locker enables you to easily view the status of your current production, create your own custom messages, and review past productions. The Reminders feature tells you what items are in your queue awaiting approval and when it's time to update your on hold messages. For more information about voice.muzak.com and other on hold phone marketing services, contact Muzak today.
Muzak on hold advertising can be used as a stand-alone, or as one component of a holistic Audio Branding campaign. Part art, part science, Audio Branding is Muzak's process of understanding your brand image and expressing it as a complete customer experience, including telephone background music, on hold phone marketing, and sound system design. We invite you to browse our Audio Branding portfolio to hear how we've helped our clients take their brand to the next level.
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