Grocery stores across the country recognize the value of audio branding for connecting with customers while they’re actually shopping. While rows and rows of product labels and signage occupy the eyes, in store audio messages get attention and response. Common script topics include babies & childrens' products, beverages, household items, meat & deli, organics, customer service and upcoming events. Many grocers take advantage of their vendor co-op with this program.
The biggest benefit of Muzak Voice is "announcing store events and specials, as well as other pertinent information related to patrons' safety and security." - Choi, Deca Commisary Store
Download sample scripts (PDF)