University Book Store

Imaging

Exceeding expectations is what University Book Store is all about. Not the typical college bookstore, this upscale retailer offers books, supplies, electronics, software, games, gadgets and clothing for the intellectually aware, the curious, and, of course, the University of Washington fans. While maintaining their roots as a university establishment, the staff works with U of W professors and staff members to offer second-to-none selections for course requirements while providing area readers with a superior collection of fiction and non-fiction reading materials and other amusements.

Copywriting

With a strict adherence to straightforward style, Muzak works to create a friendly and approachable on hold messaging script that conveys the client's featured products and events clearly and professionally. Marketing message copy points are supplied monthly by the client via the Voice Consultant, who serves as the conduit for necessary script changes.

Voice Talent

A wide cross-section of customers means that University Book Store must use audio voice talents with mass appeal. Jenny D'Armand delivers the warm, bright, conversational tone of a Mature Upbeat Friendly Female, while Joe McLaney resonates as her male counterpart.

Production

When producing the University Book Store script, special attention is paid to making the products and events the feature. So no over-the-top sound effects or music beds are used. In fact, the client prefers to select her own music beds from our Voice website to ensure that the selections complement the intent of her on hold messaging.