Rocky Mountain Chocolate Factory

Imaging

Built from a family-owned single-store candy shop, Rocky Mountain Chocolate Factory is one of our sweetest symbols of the American dream. The embodiment of Colorado spirit, the store welcomes customers with a rustic, yet elegant, design set off with a warm color palate, neutral elements and a gracious offering of tempting assorted and boxed treats including their signature candy, the Pecan Bear. Visual brand cues connect customers to the recently re-branded image. In-store murals include their trademark phrase, "Chocolate flows in deep, dark, rich waves — a river to ignite my mind and alert my senses." In addition, inviting wood-grain displays continue the warm experience and encourage visitors to "Have a chocolate moment", another of the store's key brand drivers.

Copywriting

In creating an in store and on hold marketing program for Rocky Mountain Chocolate Factory, we asked ourselves and the client, "Who is your brand?" And the answer we found was, "Your best friend." More comfortable and familiar than any celebrity or spokesperson could aspire to be, each male and female voice talent is instantly engaging, likeable, approachable and, above all, personal. When customers are with Rocky Mountain Chocolate Factory, we want them to feel as though they're visiting their best friend.

Voice Talent

Suzanne Stevens is the signature voice for Rocky Mountain Chocolate Factory. Bright, bubbly, and quick-witted, she's everyone's favorite friend. Her delivery style adapts to the script's tone and ranges from high-strung soccer mom to low-key café conversationalist to accurately reflect the store's everyone-welcome brand.

Production

Through the layering of sound effects and music, final audio messaging productions capture the overall warm and welcoming tone of the brand. Production music beds are selected with a sense of familiarity and include selections from soul and adult pop. The music works to create and sustain the mood and intent of the audio advertising spot while furthering the intended experience for Rocky Mountain's customers. These elements are expertly combined by our audio engineers to create a seamless marketing message production that enhances the client's brand.