Stone's Home Centers

Imaging

A small chain, Stone's is the kind of store where a customer feels comfortable asking a question. Mostly because shoppers know that the staff always has time for them. And because they know they can rely on the answers, advice and products they receive. That translates to a sound thatís a helpful blend of neighbor and mentor, and the confidence that comes through in a voice that just "knows how".

Copywriting

The Do-It-Yourself'ers at Stone's Home Centers weren't going to back down from the challenge of building their own production using Voice Online, their online order management system. Especially when they heard that we would supply all of the tools they needed — absolutely free! Muzak's online database of Seasonal, Industry and General Messages combines with Stone's own product-driven copy to create a messaging campaign thatís sometimes witty, sometimes wry and always effective.

Voice Talent

Voiced by "Everyone's Favorite Neighbors", Catherine Smith and Joe McLaney, the Stone's Home Centers' finished product feels like a conversation over the fence. These two talents are easily among our best and their naturally likeable demeanor lends itself effortlessly to the goals of our spotlight client.

Production

Production is to Muzak Voice what the final nail is to the Stone's customer's pet project. It's the finishing touch that pulls everything together and makes the work worthwhile. Because Stone's Home Centers tells their story, their way, they're in charge of selecting their own music. With the right tracks from Muzak's extensive music library, they have captured the brand with a common thread that holds the production together, seamlessly. What will their next production sound like? We can never be sure! What we do know is that it won't sound like anyone else's.