Sprint

Imaging

Sprint is a leader in the wireless communication industry, and is focused on proactively creating solutions and opportunities for their customers. Their menus of products and services is vast and accommodates all sub-markets, so they want to both educate customers with a limited technological scope without alienating customers that crave the very latest.

Copywriting

In creating Sprint's in store audio messaging program, we designed a message formula so listeners could easily access the information. An announcer asks a question about an opportunity and answers his own question with the Sprint tag, "Yes you can!" The announcer then goes on to explain the solution in personable, straightforward language.

All in store marketing messages also encourage customers to ask store communications consultants, use the Sprint Interactive Center or visit Sprint.com for details. This formula serves as a launch pad to entice customers to explore more options and expand their Sprint experience.

Voice Talent

We have selected friendly, approachable male and female audio voiceover talents to convey Sprint's proactive, positive approach to customer service.

Production

Since these audio marketing messages are incorporated with an upbeat music program, they must stand out from the music and keep the energy of the experience positive. Music doesn't stop for long, and Sprint's icon sound is employed to capture the listener's attention. Music beds are up-tempo and are occasionally blended with select Sprint ring tones for a completely unique, seamless sound.